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An Integrative Case Analysis: Microsoft Corporation

  • Type of paper: Essay (Any Type)
  • Subject: Art
  • Pages: 2

The integrative case analysis is focused on Microsoft Corporation. Microsoft is a multinational company with headquarters based in Washington, United States. The corporation makes computer programs, electronics, and personal computers. The company is best known for developing computer programs, such as Microsoft Windows, the Microsoft Office suite, and Internet Explorer. The company employs the human relations’ management theory to maximize the employee performance. Referred to as a motivational theory, the approach is based on Douglas McGregor’s assumption that employees are different and willing to work to achieve company goals. As such, the company offers its employees a variety of benefits ranging from health insurance, discounts, and flexible working hours. Furthermore, the company continues to promote corporate diversity in all its departments. The corporation also accommodates employees from different backgrounds, cultures, religions which ensures organizational flexibility. Furthermore, effective communication is paramount to achieving company goals. Communication protects the organization from negative publicity and limits misleading issues. With an increase in global corporate outlets, cross-cultural issues pose a challenge to company operations. To counter the cross-cultural issues, the company employs the matrix structure in communication. The company has established horizontal divisions for worldwide operations and vertical divisions for product groups. In this regard, the communicators, both internal and external, have functional, geographical, and product area duties to focus on. The company ensures effective communication with employees, customers, competitors, the media, and stakeholders to promote a good corporate interaction. Microsoft Corporation has a global clientele, stakeholders, and employees, which increases the company’s cultural diversity. A majority of employees have different cultural, linguistic and religious backgrounds. Over the years, the company has established training programs to cater for the growing cultural diversity and to promote inclusion. In regards to ethics, the corporation has proved to promote responsible and sustainable business practices to protect other companies and the environment. Also, Microsoft is involved in numerous humanitarian and environmental efforts which seek to make the world a better place.

An Integrative Case Analysis: Microsoft Corporation

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